Way back in 2002, I was looking for a way to escape the retail automotive industry. The problem was that I had worked in the field so long that I was truly an expert, which made leaving very difficult. Then, I chanced upon a weekend gig guest hosting an automotive radio show. It was so much fun that I decided then and there that automotive media would somehow be my escape route. It was my way to combine my love of writing with my automotive expertise.Then, in 2004 I discovered the concept of blogging.
I opened a blogger account, read Problogger and started blogging. Along the way, we tried different blogging platforms, advertising, rss, servers and the like. We even took a stab at aggravating google, which we succeeded at, much to the detriment of our traffic counts.
Through all of this I managed to become a reasonably well respected automotive writer. At least in my own mind.
I even learned how to work a camera.
I also became rather knowledgeable about blogging or as I prefer to call it, online publishing. As Facebook and Twitter have grown, it seems that I have learned a thing or two about what makes them tick as well.
I’ve met a few of the movers and shakers of social media and even become friends with some of them, but it never occurred to me that I was anything but a student of social media as I learned to expose my other projects to more readers.
Over the past few weeks I’ve started to receive messages from people in the automotive industry looking for knowledge. Knowledge about social media. Knowledge that their “training coaches” either don’t have or have been unwilling to provide to their clients. I did some stats comparisons between these paid “experts” and my own accounts and found that they are lightweights. Most of the information they spew is links to other sources, rarely generating their own content. The difference is that they are paid for what they offer, while I have yet to even attempt to convert these leads to clients.
It seems that perhaps I am now an expert on social media for the auto dealer, even though I still consider myself a student. Maybe I should start thinking about conversion!