While the auto industry as a whole, especially here in Canada, doesn’t use social media vary effectively, there are a few bright spots. One of the brightest is Ford, who brought Scott Monty on board to co-ordinate their new media efforts a couple of years ago. I’ve been lucky to get to know Scott in both a virtual sense and in the real world, yet it continues to amaze me how much this guy really knows about the place of social media in the modern business world. Because he operates in such a transparent manner and is always happy to speak with others in new media, Monty is a person that any aspiring social media marketer should be paying attention to.
This video was shot at Blog World Expo last October by WebPro News and is a great introduction to Scott and the modern Ford.